Search Engine Optimisation

If you want your web page to appear higher up in Google listings here is a summary of what you have to do:

1. Research your Keywords. How will people search for your site? What will they search for? These are your keywords and you need to make sure they appear regularly in the text on your site.
2. Try to get your most important keyword in your web site domain name. Also use your most important keyword in the HTML Page Title, and in Description Meta tags and image 'alt' tags
3. Don't use 'click here' or similar for link text, use your keywords!
4. Update your pages regularly (at least 3-4 times a week)
5. Make sure you text is correctly spelt and with good grammar.
6. Links - get as many sites as possible to link to your site, these 'inbound' links are how Google determines how useful your site is, more people linking to your site must mean its useful.

For more information read:
Complete guide to Search Engine Optimization by Ciaran Rogers and Daniel Rowles (Kindle only)
Outsmarting Google by Evan Bailyn and Bradley Bailyn

Social Media in Business

Social Media in Business at ARU - Peterborough - 26-27th November 2013

Here are some links to the materials used on Day 1 of the course

• Day 1 - PowerPoint slides from day 1
• BBC Newsbeat article on Bloggers who make money from their blogs here
• Pinterest Social Media page here
• Facebook case study, English Cheesecake Company
• Facebook case study, Sarah P photography
• Dog that can balance anything on his head 

Day 2

• PostPlanner Blog - lots of interesting articles on Facebook here
• Article on why small businesses should use social media here

Neal Training and assessment

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