Well done to Specialist Cars Mini in Luton for a good example of how to use social media (see here)
Having purchased a car from them the salesman asked me if I would agree to have my photo taken with the car and have it uploaded on their Facebook page. He asked me to sign a form to agree to this (I don't think this is strictly necessary but your certainly need to ask). The picture was uploaded shortly after and obviously they are hoping I will share the picture on my Facebook (which I have!). If you sell low value items or over the Internet this is probably not going to work but with higher value items it work considering as a way of spreading the message about your product or service via social media.
